Barefoot Stays

The Barefoot stays project came from our past client Katie Woods of Woods Estate Agents. As a new addition to the Barefoot Stays crew, Katie really wanted to shape up their image, adding professionalism and screaming quality service, whilst still maintaining the laidback lifestyle of its owners.

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Working with the team on branding first, we settled on a crisp modern font paired with a relaxed script, preparing the company to reach its statewide goals whilst having the backbone to reach a national level. Dabbling in ideas of iconography, the final result was a typographic logo only to allow flexibility across locations and clientele. This brand needed to be as comfortable at the beach as it was out bush or in the mountains.

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The web experience was tied to the existing platform Hostaway, which we integrated with a Squarespace website for its smooth user interface and reliable functionality.