Abundance Botanicals

With Sunshine's background in floristry, this was a job we couldn't wait to start on. Liz brought us onboard to brand her innovative and eco-friendly business: Abundance Botanicals. Using locally and sustainably sourced materials, Liz creates stunning florals for weddings, events, personal and business use - and she does as much of it as she can on her cargo bike!

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The branding for Abundance Botanicals takes inspiration from vintage cycling and travel posters. Think Italian summers, oranges, mid century graphics. From here we developed an abstracted logo showing exactly what Liz does, and the surrounding elements and graphics provide a boundless playground for information to be presented on. The colour palette was chosen for the native flowers used - pale green eucalyptus leaves, orange kangaroo paws, and yellow billy buttons.